I understand what it’s like to be a small business owner. There is never a shortage of challenges! I also understand that a consistent, professional brand identity is foundational to your marketing strategy.
But the reality is, not everyone is ready to invest in a full brand identity.
Maybe you’re just starting out with a Canva logo. Or maybe you have a professional logo but didn’t get the full brand package with all the tools you need to implement a cohesive visual identity.
The good news is, no matter where your business’ visual identity (or budget) is at, you can still work towards building brand recognition and growing your business.
Here’s the bottom line: branding is all about making it easy for people to recognize your business.
If you can build recognition, it will help people remember who you are and what you do.
The best way to create recognition is through building brand consistency. Showing up with the same look across all of your marketing is the best way to cut through competing visual noise and make it easy for clients to recognize your business.
Not only does consistency help people recognize your business, but it also builds trust. Consistent visuals are essential to a professional appearance – it builds trust by showing your audience that you are consistent, trustworthy, and know what you’re talking about.
And the great news is that you can have consistent visuals before you’ve invested in professional branding services.
Sounds great, Beth, but HOW??
Let me tell you!
Free Guide to Building Branding Consistency
Every professionally-designed brand implements consistency in three key areas: colours, fonts, and accents.
While this is typically an in-depth process completed over several weeks, I’ve distilled it all down into 5 simplified steps that anyone can follow – without the help of a designer.
No matter where your business is at, this guide will help you build brand consistency using free online tools that are easily accessible for any budget.
Here’s the bottom line…
Building brand consistency isn’t complicated. You just need access to the right tools.
This easy-to-follow guide is built to help business owners like you to create visual consistency and help you grow your brand - no matter how big or how small.
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